AI search visibility for MSPs & IT support companies

Get found when buyers ask AI for a shortlist.

Your next client may never reach Google. They ask ChatGPT, Claude, Gemini or Perplexity for the best IT support provider in their city — and four or five names come back. This audit tells you whether one of them is yours, and what to do if it isn't.

£450 per market · Delivered in three working days · No calls

Visibility snapshot Sample report
18%

Share of voice across 80 queries

ChatGPT5/20
Claude3/20
Gemini4/20
Perplexity2/20
Top rival56/80

Illustrative figures. Your own numbers come from live testing.

A clear three-step audit

Know exactly where you stand in AI search.

01 — TEST

I run the prompts

20 buying-intent prompts your actual buyers would use, across ChatGPT, Claude, Gemini and Perplexity. That's 80 individual queries, run by hand, every result screenshotted and dated.

02 — ANALYSE

I find the gaps

Share of voice scored against the firms that are winning, plus a map of which pages, directories and listings those answers are actually being assembled from.

03 — REPORT

You get the fixes

A 12–15 page report with the three structural reasons you're being skipped and a prioritised fix list — ordered by impact against effort, not a generic scorecard.

Your 12–15 page roadmap

What the audit reveals.

Share of voice

One number: how often you're named across 80 queries, benchmarked against the competitors who keep appearing instead of you.

Citation source map

Which directories, listicles and pages these answers are built from — and whether you appear in each. Usually the most useful page in the report.

Accuracy check

What the assistants say about you that's wrong, out of date, or simply absent. Often more alarming than the invisibility.

Three structural reasons

Not eleven. The three things about your site and web presence that are actually keeping you out of the answers.

Prioritised fix list

Ten to fifteen items, each with impact, effort, and whether your own team can do it. The top three are things you could start on Monday.

Dated baseline

Every screenshot, timestamped. So when you re-test in three months you can see exactly what moved.

What I found testing Bristol

Sixteen firms. Three assistants. No agreement.

I asked ChatGPT, Gemini and Perplexity the same question — best managed IT support provider for small businesses in Bristol. Here's what came back.

16 different firms

Named across the three assistants. ChatGPT and Gemini didn't share a single company between them.

6 of 9 from one page

Perplexity showed its sources. Six of its nine recommendations traced back to a single third-party listicle. None came from a company's own website.

An office counts for nothing

One MSP with a Bristol office appeared in none of the three answers — while appearing in all three for Cardiff, a city they have no office in at all.

Local presence isn't what these systems read. Structured, corroborated information is — and that part is fixable.

GEO Audit Report · Confidential

AI Search Visibility Audit

  1. Executive summary and share of voice
  2. Platform-by-platform breakdown
  3. Citation source map
  4. Accuracy and entity findings
  5. Technical diagnosis
  6. Prioritised fix list
  7. Dated screenshot appendix

A completed audit

What a finished report looks like.

The first audit has been delivered and reviewed. The client asked to stay anonymous, so identifying details have been removed.

ClientA co-managed IT provider in North America
ScopeFull visibility audit across ChatGPT, Claude, Gemini and Perplexity, with a citation source map and a prioritised fix list
DeliveredAs a PDF, with every prompt, platform and source shown so the findings can be checked and re-tested
FeedbackDescribed as detailed and comprehensive, and useful for businesses that want to understand how they perform in AI search
Book an audit

Request your audit.

£450 for one market, delivered within three working days. Leave your details and I'll reply by email to confirm scope and send the deposit link.

I'll only use your details to arrange your audit. No newsletter, no list, no calls.

Pricing

£450. One market, three working days.

Visibility audit

£450per market · 3 working days

  • 20 prompts across four AI assistants
  • 80 individual queries, run by hand
  • Share-of-voice score and benchmark
  • Citation source map
  • Accuracy and entity findings
  • Prioritised fix list
  • 12–15 page PDF, dated screenshots

Additional markets

£250per extra city

  • For firms selling into several cities
  • Same depth, same turnaround
  • Three markets total: £950
  • Most firms start with one — the structural causes are usually identical across locations

Implementation

Quotedafter the audit

  • If you'd rather I fixed it than hand it to your team
  • Schema and entity consolidation
  • Directory and listing submissions
  • Service pages rewritten to be extractable
  • Scoped once we know what's needed

50% deposit to book, balance on delivery. No contracts, no retainers. I can't promise you a position in an AI answer — nobody can, and anyone who does is selling you something. What I can tell you is which sources these answers are built from and whether you're in them.